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Branding :: COLORBOX Branding Studio


COLORBOX Branding Studio
Above, a Sonoma County metal-artist turned artisan-builder. David Lawson’s craftsmanship is impeccable, his love for materials is unmistakable, and his personal home is warmly filled with with figure art, oriental rugs and antique metal artifacts.
What’s your story? A Branding Project with COLORBOX is a vigorous process. We start with an in-depth exploration of you and your field (your story). We then work with you to identify your strongest and most appropriate target audience (your listeners). With your unique story and the expectations of your listeners in mind, we build a logo and carefully compose a storyboard of colors, textures, typography, photography, original art and authentic materials… all the ingredients needed to coin your new brand. This detailed, well-defined storyboard will guide the development of all your future marketing endeavors.

To illustrate the importance of a strong story and a well-defined audience: COLORBOX’s very first re-branding project, the MAGIGLIDE® SmartWall System, was recognized as “One of the Best Products of 2010” by Architectural Record, the leading, most widely circulated international publication in modern architecture. The little-known architectural building product was already 45 years in production at the time of this recognition.


A logo
A carefully crafted storyline
A thorough analysis of your listening audience
A thoughtfully composed storyboard of colors, textures, fonts, etc
A choice of either stationery, hang tags, or wall/window decal
A set of business cards
Average price: $1300